Review Question:
	If an issue "hits close to home" and relates to the listener’s core personal values, then it is probably best if you use:
		an expert who is not similar at all to the listeners.
		an expert who argues against his best interests.
		an expert who is very similar to the listeners.
		a nonexpert who argues against his best interests.
		a nonexpert who is not similar at all to the listeners.

Thus, as you can see, factors such as expertise, similarity, trustworthiness, and neutrality

can greatly enhance the credibility of the speaker, and thereby increase

his or her persuasiveness.

You have now covered the "Indirect Route" of Persuasion.